好文章应该发自己还是别人博客上?

By Jiang | 5月 15, 2009

译者注:客座博客在国内并不太流行,不过作为一种宣传手段,本文中所介绍的思想,在宣传你的博客的过程中,不妨作为借鉴。总统博客译于医院。(另外,20号独立服务器数据正在逐步向外转移中,请网友耐心等待)

Farrahd A. 问:

你会如何做呢:写一篇精彩的文章发布到知名博客上,还是放在自己博客上看看能否有好的效果?

This is a common question among bloggers, and not only among new ones. Both options have advantages and disadvantages, hence why it can create a dilemma. If you publish it in your own blog, you will retain all the traffic and backlinks, but there is a risk that the post won’t gain enough exposure, especially if your blog is relatively small.

不仅仅是新的博客,所有的博客都有这样的问题。两种选择都各有长短,让人进退为难。如果你将精彩博文发到自己的博客上,你就会获得流量和反向链接;不过也存在不被人所知的风险,尤其当你的博客还很小的时候。

If you publish it as a guest post on a larger blog, on the other hand, you will certainly get exposed to a new audience, gain a powerful backlink, and possibly some new readers and subscribers along the way. The disadvantage here is the fact that the blog that will host your post will retain most of the traffic and backlinks associated with it.

反过来说,如果将精彩博文作为客座博客发布到知名博客上,你的文章将有充分获得读者的机会,获取足够的反向链接,还能得到一些新的读者和订阅者。缺点是本文所获得的大部分的流量和反向链接都给了那个知名博客。

So what should you do?

那么你应该如何选择的?

You should mix both strategies, with varying proportions depending on the maturity and size of your blog.

你应当根据你的博客的发展情况,综合使用两种策略。

When your blog is new, small, and you are trying to get the word about it out, you could use a balanced split, say 50% and 50%. That means that for every two long and structured posts that you write, one should be published in your blog, and one should be offered as guest post.

当你的博客刚刚起步,规模较小,准备将好文章送到别的博客的时候,你可以设置一个比例,比如 50% 对 50%。这就是说,平均写两篇篇幅较长,组织合理的文章,一篇应当发布在自己的博客上,另一个可以作为客座博客送出。

The only caution here is to make sure that your blog will have a decent amount of good articles already published before you go around guest blogging. Else your new readers won’t have a reason to subscribe and keep visiting your site.

这里唯一要注意的是,在你开始写客座博客之前,你的博客上应当有一定数量的文章。否则你的读者不会订阅并继续关注你的网站。

Over the time your blog will mature and your audience will grow. As this happens, it becomes more important to have your top quality posts published inside your own blog. That is your ultimate objective after all, to have a website that people consider a valuable resource for one reason or another.

随着时间增多,你的博客逐渐成长,读者不断增多。这时候,将高质量的文章发不到自己的博客上,就十分的重要了。毕竟你的最终目标,是希望读者将你的网站当作一个有价值的网站。

You could still guest post once in a while, but limit it to good opportunities when high profile bloggers invite you to do so.

这时候你还可以偶尔发布客座博客,但是这种机会应该留给那些高水平的博客邀请你的时候。

What is your guest blogging strategy? When do you post it in your own blog, and when do you offer it to some other blogger?

你撰写客座博客的策略是什么呢?你什么时候将博客发不到自己的博客上?什么时候将博客发布到其他的博客上呢?

英文: Should I Publish My Best Content In My Own Blog, Or Guest Blog It?

中文: 好文章应该发自己还是别人博客上?

Topics: 博客建设, 特邀博客 | 4,106 views | 7 Comments »


7 comments | Add One

  1. 左岸读书 - 05/15/2009 at 2:03 下午 #

    两个都发!

  2. Jiang - 05/15/2009 at 10:56 下午 #

    呵呵,好主意!

  3. Panther - 05/17/2009 at 1:04 下午 #

    对 都发 哈哈

  4. 标签 - 05/17/2009 at 8:54 下午 #

    先在自己博客上发,再转到知名博客或者论坛去.

  5. 珠海装修公司 - 05/24/2011 at 4:14 下午 #

    我学懂了这点啦!

  6. 珠海装饰公司 - 05/24/2011 at 4:32 下午 #

    我在考虑着。。。

  7. tooutlets - 05/27/2011 at 2:24 下午 #

    Business underlies everything in our national life, including our spiritual life, Witness the fact that in the Lord’s prayer the first petition is for daily bread, No one can worship God or love his neighbor on an empty stoach

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